Altium relocates core R D and PCB CAD division to the US

PCB CAD Software Giant Shifts Focus to American Market

In a significant move, Altium, a leading provider of PCB CAD Software, has announced the relocation of its core research and development (R&D) and PCB CAD division to the United States. This strategic decision aims to strengthen the company’s presence in the American market and better serve its growing customer base in the region.

Altium’s Global Presence and Market Share

Altium has been a key player in the PCB CAD industry for over three decades, with a global presence spanning multiple continents. The company’s flagship product, Altium Designer, has been widely adopted by Electronics Designers and engineers worldwide. According to recent market research, Altium holds a significant share in the PCB CAD software market:

Reasons Behind the Relocation

Altium’s decision to relocate its core R&D and PCB CAD division to the US is driven by several factors:

1. Proximity to Key Customers: The United States is home to a large number of electronics design and manufacturing companies. By establishing a stronger presence in the US, Altium aims to foster closer collaboration with its key customers and better understand their evolving needs.

2. Talent Acquisition: The US boasts a rich pool of skilled engineers and developers. Relocating to the US will allow Altium to tap into this talent pool and attract top-notch professionals to drive innovation and enhance its PCB CAD offerings.

3. Market Growth Potential: The American market presents significant growth opportunities for Altium. With increasing demand for advanced PCB Design solutions in industries such as aerospace, defense, and automotive, Altium sees immense potential in expanding its customer base and market share in the US.

Impact on Altium’s Operations and Customers

The relocation of Altium’s core R&D and PCB CAD division to the US is expected to have a positive impact on the company’s operations and customer experience:

1. Enhanced Product Development: By establishing a dedicated R&D center in the US, Altium can accelerate product development cycles and introduce new features and capabilities that cater to the specific needs of the American market.

2. Improved Customer Support: With a local presence in the US, Altium will be able to provide more responsive and personalized customer support. This includes faster response times, on-site training, and tailored solutions for American customers.

3. Stronger Partnerships: Relocating to the US will enable Altium to forge stronger partnerships with key industry players, including electronics manufacturers, component suppliers, and technology providers. These collaborations will drive innovation and create value for Altium’s customers.

Future Outlook and Expansion Plans

Altium’s relocation to the US is part of a broader strategy to strengthen its global presence and expand its market share. In addition to the US, the company plans to invest in other key regions:

By diversifying its geographic presence and investing in strategic markets, Altium aims to capture new growth opportunities and solidify its position as a global leader in PCB CAD software.

Frequently Asked Questions (FAQ)

1. Q: When will Altium’s relocation to the US be completed?
   A: Altium expects to complete the relocation process by the end of 2023. The company is currently in the process of setting up its new R&D center and hiring local talent.

2. Q: Will the relocation affect Altium’s existing customers outside the US?
   A: No, the relocation will not have any negative impact on Altium’s customers in other regions. The company remains committed to providing high-quality PCB CAD solutions and support to all its customers worldwide.

3. Q: Will Altium discontinue its operations in other countries?
   A: No, Altium has no plans to discontinue its operations in other countries. The relocation to the US is an expansion strategy, and the company will continue to maintain and grow its presence in other regions.

4. Q: How will the relocation benefit Altium’s customers in the US?
   A: The relocation will bring Altium closer to its American customers, enabling faster product development, improved customer support, and stronger partnerships. US customers can expect more tailored solutions and enhanced collaboration with Altium’s local teams.

5. Q: Will Altium’s product pricing change as a result of the relocation?
   A: Altium has not announced any changes to its product pricing structure as a result of the relocation. The company remains committed to providing competitive and value-driven pricing for its PCB CAD solutions.

Conclusion

Altium’s decision to relocate its core R&D and PCB CAD division to the United States marks a significant milestone in the company’s growth strategy. By establishing a stronger presence in the American market, Altium aims to drive innovation, enhance customer experience, and capture new growth opportunities. The relocation aligns with Altium’s vision of being a global leader in PCB CAD software and reinforces its commitment to serving the needs of electronics designers and engineers worldwide.

As Altium embarks on this new chapter, customers can expect accelerated product development, improved support, and stronger partnerships. The company’s expansion plans in other key regions further demonstrate its dedication to providing cutting-edge PCB CAD solutions to a global customer base.

With its relocation to the US and continued investment in research and development, Altium is well-positioned to shape the future of PCB design and empower electronics designers to create innovative products that drive technological advancement across industries.